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About Simeogieme

Simeogieme (pronounced "Simeo-Giem") is a fashionably diverse clothing brand, established in the UK by Osime Saibu, a fashion enthusiast with a passion for designing clothing and accessories. With each design, she aims to exemplify harmony that can be attained in the fusion of diversity, by bringing each design to life using varying themes, colours and occasionally, a combination of different fabric types. She draws inspiration from Africa's love for vibrant colour and eclectic fashion.

Simeogieme introduced the brand, first to the African market, in 2010 by unveiling its premiere collection, "The Black Collection". Pieces from the collection were put together using black satin, black taffeta, and high quality African print fabric. Black was chosen as the central theme for the first collection because black is a conservative colour associated with sophistication. Simeogieme chose to introduce the brand with this theme as it echoes the brands ethos which is "Simplicity, Sensuality & Sophistication".

"Sim Simma 2014 Collection", which was unveiled in August at Africa Fashion Week London 2013, is about celebrating femininity. According to the urban dictionary, "Sim Simma is an exclamation in response to anything worthy of admiration. The vision Simeogieme has with the Sim Simma Collection is to dress women in colourful, bold and beautiful pieces that emphasizes flattering attributes of the female body. From the body fitting pieces to the maxi dresses which cascades elegantly on a variety of female forms, the wearer will be worthy of the admiration of all.

Our latest collection, "Lines & Colours RTW 2016", is about Art. The visual elements of line, shape, tone and colour are the building blocks of composition in art. Most images start their life as line drawings. Lines interact to form shapes and shapes are filled with colour and tone, or repeated to create pattern. Different elements that make up art can express qualities such as movement and rhythm, harmony and contrast and a wide range of emotion. The designs in this collection were inspired by different moods, emotions and abstract images that are expressed using fabric. The lines are bold, the colours are vibrant and the designs are structured, purposefully to appeal to bold, vibrant and confident ladies. The pieces in this collection can be worn for a variety of occasions; a corporate event, to dinner, a night out or even to a ball. Our dresses appeal to both young ladies and mature women who appreciate their bodies and are confident in their femininity.

Simeogieme creates immaculately designed pieces which appeals to a broad market, offering a fashionably diverse clothing range, priding itself in exclusivity, originality and quality.

At Simeogieme, we are committed to creatively exploring more exciting and fashion-forward themes for future collections.

The Creative Director

Growing up in Lagos, Nigeria, Osime Saibu developed an interest in sewing and fashion design from her early childhood. She kept a pad where she sketched her ideas on clothing designs, while playing around the little tailoring factory which her mum established using the garage at their home. As she got older, she was taught by her mum to sew using a manual sewing machine before getting her hands on more advanced machines. Sewing and sketching designs were merely hobbies for her at the time.

She completed a degree course in Accounting, an Oracle DBA certification, an MBA and a Project Management Practitioner qualification, and further gained valuable experience in the corporate world in Nigeria and the UK where she is currently based.

In 2008, influenced by living in London, the nations' fashion capital, she got inspired to include in her pursuits, her passion to establish a successful global fashion brand.

Stockist (In Nigeria)

Grey Velvet - Centro Lekki Mall, Lagos & Ikeja Mall, Lagos